Customer delight goes beyond mere satisfaction and focuses on creating positive emotions and memorable experiences for customers. By understanding the key routes to customer delight, organizations can develop effective strategies to exceed customer expectations and build long-lasting relationships. The literature review will provide a theoretical foundation by examining existing studies, theories, and frameworks related to customer delight and its impact on organizational success. The survey questionnaire is designed to assess customer perceptions of various factors, including product/service quality, customer service, customization options, communication, and value for money. The data collected is analyzed using statistical techniques such as regression analysis to identify the key drivers of customer delight. The findings provide valuable insights into the routes that organizations can adopt to achieve customer delight. The analysis helps to identify the most influential factors and prioritize them based on their impact on customer satisfaction and loyalty. By implementing the identified key routes to customer delight, organizations can improve their competitive advantage, customer retention, and ultimately their financial performance.

Keywords: 
Customer delight, investigation, strategies, experiences, expectations.